Brand Manager, Malta Guinness and Premium Non-Alcoholic Drinks, Ifeoma Agu, has described Malta Guinness’ just-concluded national consumer promotion, as living up to the brand’s promise of providing Nigerians with the energy needed to fulfill their dreams.
According to Agu, the four-month promo provided the company the opportunity to reward consumers of the Malta Guinness brand, for their unflinching loyalty to the brand, with a share of N100million cash and other gifts items, in order to fuel their greatness.
“As a premium Malt Drink that has passionately helped Nigerians bring their dreams to life, we are happy with the outcome of The Malta Guinness “Go Get It” Promotion in the last 16 weeks.
“It’s been filled with life- changing testimonials from winners and that speak to our commitment to fuel the greatness of Nigerians with a share of One Hundred Million Naira. Winners emerged across Nigeria ranging from a Fashion Designer in Benin, Students in Lagos, Ekiti, Delta, Businessman in Badagry, a hair stylist in Aba, to mention a few,” Agu stated.
According to her, the promo which ran for 16 weeks, had thirteen (13) lucky consumers winning One million naira (N1,000,000) each; Thirty-nine (39) consumers, winning One Hundred Thousand Naira (N100,000) each, while other lucky consumers were rewarded with Five Thousand Naira (N5,000) cash prizes and millions of naira worth airtime.
She noted that Malta Guinness had, in the past, provided platforms for Nigerians to achieve greatness through notable campaigns such as Malta Guinness Street Dance, Life 101 Drama Series, You VS campaign, Father’s Day digital campaign amongst others.
Agu, added that though the promo had ended, the brand had launched a new brand purpose campaign that dramatizes how those who enjoy the benefits of Malta Guinness can fuel their can-do spirit and take on their dreams with optimism.